Optalert in the News

Optalert CMO Paul Zubrinich wrote this piece for end consumers to assess the main features in driver monitoring systems when buying a car.

It’s currently impossible to accurately determine the number of crashes, injuries, and fatalities caused by drowsy driving, but numbers increase yearly.

To enhance safety on our roads, the EU’s General Safety Regulation (GSR) is mandating the use of driver monitoring systems to detect levels of drowsiness and distraction for drivers in new automotive vehicles.

Driver monitoring systems (DMS) that observe factors such as eyelid movements, gaze, heart rate and ECG can significantly improve road safety by accurately detecting a driver’s state and deterring them from driving in an unfit condition.

In this must-see interview with Paul Zubrinich, Chief Marketing Officer at Optalert and Carl Anthony, AutoVision News, you’ll hear exclusive insights into the fast-paced world of the in-cabin sector and the latest observations that are reshaping the industry.

In this article, Paul Zubrinich, Chief Marketing Officer at Optalert, provides us with a detailed look at how automotive OEMs navigate the complex technology landscape.

What is Optalert’s experience in measuring drowsiness in the field? How do Optalert see this technology reaching maturity or possible maturity in the automotive sector?

We had an exclusive interview with Simon Block, CTO at Optalert, read below to hear about what he had to say.

Dr. Trefor Morgan heads up the R&D team at Optalert, a company specialising in blepharometry (eyelid movements) and drowsiness detection. We caught up with him for the latest on how this technology is developing.

Concerns about artificial intelligence replacing long-haul drivers are not new, but the real story is more nuanced.